General Electives Course for Grades 9, 10, 11, 12
Careers in Marketing Research shows students in grades 9-12 what marketing research is and how it is used to make business decisions.
Careers in Marketing Research shows students in grades 9-12 what marketing research is and how it is used to make business decisions. The class is ideal for students interested in establishing a career in marketing or advertising after graduation.
Throughout the semester, students study methods of collecting and processing data for marketing research using tools such as surveys. They also spend time exploring ethical practices in marketing research and presenting the results they obtain from their work.
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Overview of Concepts
- The World of Marketing Research
- The Marketing Research Industry and Ethics
- Types of Marketing Research
- Market Research Basics
- Putting It All Together
- Course Project, Review, and Exam